Stalled Growth Marketing, Rebuilt and Moving
Your team’s projects can stall when migrations drag on, pipelines underperform, or your tech stack slows you down. I step in, rebuild your systems, and get your campaigns running smoothly again—fast.
How I Work
AI as Plumbing, Not Strategy Deck
I use Claude, n8n, and my own custom automation much like most teams use spreadsheets—as everyday tools. They help run campaigns, manage content workflows, and keep reports updated automatically. The real benefit isn’t just the AI, but that it turns weeks of work into days and removes manual tasks that slow things down.
Speed Without the Mess
The HubSpot migration had been stuck for six months before I took over. I handled the Marketo automation migration and the WordPress rebuild at the same time, getting everything running in 60 days with no downtime. That’s my usual approach: for GTM rebuilds, attribution, and SEO, I like to tackle tasks in parallel and launch quickly, instead of spreading them out over a year.
Hard Technical Problems, Finished
Trial demos used to happen just once a quarter. I automated everything by using pre-recorded sessions, offering five-day self-serve trials, sending onboarding emails, and setting up a Slack community. This made demos 12 times more frequent and grew the pipeline by 500%. I do my best work on projects that get stuck between marketing, product, and ops.
Leadership with fun. Delivery with speed. Innovation through simplification.
Proof Points
HubSpot Migration, Unstuck
The migration had failed for six months at two agencies. I restructured the project and handled the Marketo automation and WordPress migrations together, getting everything running in 60 days with no downtime.
Marketing Infrastructure from Scratch
There was no reliable attribution reporting or tag management. I rebuilt Google Tag Manager from scratch, added SEO-optimized schema and a mobile-first setup, and set up multi-touch attribution for first-touch, social, and paid channels—even though none of this existed before.
Trial Experience, Automated
The company used to do one live product demo each quarter. I replaced these with scheduled pre-recorded sessions, paired with five-day self-serve trials, automated onboarding emails, and Slack community engagement. This boosted demo frequency to several times a month and grew the pipeline by over 500%.
Conversion Problem, Solved
The trial conversion rate was just 12% because users only explored one tenth of the product—they didn’t see its full value. I set up automated campaigns during the trial, offering extended access for a 30-minute walkthrough. This raised the conversion rate to 32%, and 89% of those who responded became paying customers.
Team Built, Campaigns Scaled
I made the case to senior management for a three-person digital marketing team by showing the potential ROI. After recruiting and mentoring specialists, campaign launches jumped from four or five a year to between 25 and 35, all while managing ongoing multi-channel programs across the digital ecosystem.
The Operational Numbers
Organic traffic grew by 150% in six months, churn dropped by 20% in one quarter, newsletter open rates topped 25% within three months, and pipeline performance improved within three months of rolling out 6sense for ABM.
Experience Snapshot
Head of Digital Marketing
Oct 2023 - Jun 2025Digital Director
May 2019 - Jul 2023Senior Marketing Director
Apr 2014 - Nov 2018Digital Marketing Manager
Mar 2011 - Oct 2013Senior Webmaster
May 2000 - Jul 2010Technical Stack
Martech & Automation
Analytics & Optimization
Core Expertise
How I Think About This Work
I like tough problems that need both marketing strategy and hands-on technical work—where someone has to actually build, not just plan. I work fast, keep things simple, and believe in launching and improving instead of waiting for perfection.
After twenty-five years, my approach hasn’t changed. I start by solving the problems, then build systems that let teams move fast on their own. If your marketing team is stuck on something that needs both strategy and someone willing to get hands-on, that’s where I do my best work.
Let's Talk
If you're hiring for growth marketing, demand gen, or marketing ops leadership and you need someone who moves fast and builds things that last — let's talk.
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