Growth Marketing Leader Who Builds What Others Can't
I rescue stalled martech projects, build AI-enhanced automation systems, and deliver measurable growth at execution speeds that turn quarters into weeks.
What I Do Differently
I Build AI-Enhanced Marketing Infrastructure
While many teams are still evaluating AI strategy, I'm already deploying it. I use Claude, n8n, and custom automation to compress timelines, eliminate manual work, and scale what marketing ops teams thought impossible. The result: marketing systems that execute faster, adapt smarter, and drive exponential growth instead of incremental gains.
I Execute Fast Without Sacrificing Quality
A 60-day HubSpot migration when the previous team struggled for 6+ months. Complete marketing infrastructure overhauls—GTM rebuilds, multi-touch attribution implementation, SEO architecture—executed in parallel with zero downtime. I believe in shipping, measuring, and iterating rather than waiting for perfect.
I Build Revenue Engines That Seemed Impossible
Product-led growth motions that scaled trial frequency 12x while increasing pipeline 500%. Automated trial experiences that drove conversion from 12% to 32%. Complete martech stack transformations managing dual agencies and cross-functional teams. When teams get stuck on complex technical projects, I'm the person who gets them across the finish line.
Leadership with fun. Delivery with speed. Innovation through simplification.
Proof Points
Platform Migration Excellence
Rescued stalled HubSpot migration after 6+ months of failed attempts. Delivered full transition in 60 days by restructuring scope, managing cross-functional teams and dual agencies, executing parallel migration with zero downtime.
Growth Infrastructure at Scale
Engineered complete marketing infrastructure overhaul—rebuilt Google Tag Manager, implemented SEO-optimized schema and mobile-first architecture, established multi-touch attribution reporting where none existed before.
Product-Led Growth Transformation
Built automated PLG trial experience replacing quarterly live demos with scheduled pre-recorded sessions and 5-day self-serve trials. Scaled frequency 12x while increasing attributable pipeline over 500%.
Conversion Optimization
Drove trial conversion from 12% to 32% by solving product adoption challenge through automated in-trial campaigns offering extended access for personalized walkthroughs. 89% of attendees converted.
Team Building & Leadership
Secured executive buy-in for 3-person digital marketing team by demonstrating exponential ROI potential. Recruited and mentored specialists who scaled campaign velocity from 4-5 to 25-35 annually.
Operational Excellence
Drove 150% organic traffic increase in 6 months. Cut churn by 20% in one quarter. Achieved 25%+ newsletter open rates in 3 months. Boosted pipeline performance within 3 months of implementing ABM with 6sense.
Experience Snapshot
Head of Digital Marketing
Oct 2023 - Apr 2025Digital Director
May 2019 - Jul 2023Senior Marketing Director
Apr 2014 - Nov 2018Digital Marketing Manager
Mar 2011 - Oct 2013Senior Webmaster
May 2000 - Jul 2010Technical Stack
Martech & Automation
Analytics & Optimization
Core Expertise
My Approach
Leadership with fun. Delivery with speed. Innovation through simplification.
I build marketing systems that execute exponentially, not incrementally. I'm drawn to challenging technical projects that require both strategic thinking and hands-on execution. If you're looking for someone to build what your team hasn't been able to execute, rescue stalled technical projects, or compress timelines without cutting corners—let's talk.
Let's Talk
If you're hiring for growth marketing, demand generation, or marketing operations leadership and need someone who executes at unusual speed while building AI-enhanced systems that scale, let's talk.
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